7 Areas of Business Success
- The right IDENTITY - Who do you want to be? What do you want to do?
- The right MARKET - Who do you want to work with or serve?
- The right POSITIONING (PRESENTING) - How do you want to be seen and perceived by your market?
- The right MARKETING - How does your market find you and learn about what you do?
- The right LEAD GENERATION - How do you get in touch with your market?
- The right SALES PROCESS - How do you turn a prospect into a customer or a client?
- The right SERVICING - How do you (over) deliver with your product or service so they become raving fans?